To say that today’s consumers have more options than ever is a vast understatement. That’s why effectively marketing your product or service is crucial to the survival of your business. But not every business owner has a marketing degree, while some businesses don’t have marketing experts on staff.
That said, your business may be making the kinds of marketing mistakes that make it difficult to prosper. If you’re committing any of the “sins” listed here, it’s time to revamp your digital marketing strategy.
1. Publicly Arguing With Your Customers
A negative online review about your business or service is annoying and can have a powerful impact. While it’s important to respond to these reviews, make sure you always do it in a professional way. Responding with an angry rebuttal is not only unprofessional, but will always do more harm than good. So what are some rules for responding in a professional way?
*Always choose your words carefully. You don’t want to sound passive aggressive (or outright aggressive). It’s always helpful to have someone check your response before you post it.
*Always say sorry – even if you think you’ve done nothing wrong. A simple “I’m sorry this happened” can make a big difference.
*Is there anything you can do to make it right? It can be anything from replacing a defective product to a personal call.
2. Forgetting Your Target Audience
You can easily squander advertising budgets by targeting the wrong people. That’s why it’s important to define your target audience from the start. Define the benefits or your product, its pricing, and who’s most likely to need your product or service, then gear your marketing efforts to those people.
3. Overloading Their Inbox
There are so many ways to keep in touch with your customers and build relationships. However, it can also be tempting to overdo it and overload them with information. A monthly email will suffice but make sure it’s always current and interesting, whether it’s an event, a contest, or an offer.
4. Too Difficult to Contact You
Customers must be able to contact you easily. Is your URL too long and convoluted? Do you lack a mobile website? Does your site have a simple ‘contact us’ form? By making things quick and simple you’ll keep interested customers from abandoning their efforts to contact you because it’s the process is too complicated.
5. Disregarding New Opportunities
Stubbornly sticking to traditional or older strategies such as direct mail and print advertising limits your audience. Always be willing to experiment with new trends, such as mobile apps, and utilizing social media to immediately update customers about sales and promotions.