Operating a successful restaurant is one of the most difficult and stress-inducing jobs on the plant. Nearly 59 percent of all restaurants fail within their 3 years. This alarmingly high rate of failure is the source of many restaurant owners and managers anxiety. Achieving success in the restaurant business often requires a competitive edge. So where can restaurant owners and managers start?
Yep, you guessed it. With digital marketing. Did you know that 33 percent of customers make their decision to eat at a particular restaurant by seeing a menu on their mobile device? In fact, 75 percent of smartphone users access a restaurant’s information on the go. That equates to potentially millions of customers searching for a restaurant just like yours.The potential is exponential. Now is the time to invest in digital marketing.
Don’t believe us? Here are 4 ways digital marketers can improve your business:
- Build Your Brand Identity. The biggest mistake a restaurant can make is forgetting to develop a brand identity from the start. What is a brand identity? A brand identity distinguishes your restaurant from its competitors while simultaneously expressing the type of experience you want your customers to have. Your brand identity will help customers understand who you are and set their expectations from the get-go.
- Reputation Management. Whether it is on Yelp, Facebook or even Twitter, there is no denying that customer reviews are a vital component to a restaurant’s success. Many restaurants can live or die by their reviews. Which is why it is vital to manage your reviews. Digital marketers know exactly how reviews can impact a business and they have certain tricks that can employ to mitigate the effect bad reviews may have on your business.
- Build Customer Loyalty. Building customer trust and loyalty is what separates a fledgling restaurant from a thriving one. A digital marketer will know how to properly implement a carefully curated social media marketing campaign that will pique your customers’ interest and provide a platform that makes engagement easy.
- Create Compelling Content. Whether it is for your social media channels, email campaign, website, or blog, original and fresh content is the lifeblood of your digital marketing campaign. From video to photos to blog posts, content can take many forms but it is the content that will help you achieve all the steps we outlined above.
What are you waiting for? Let the Restaurant Marketing Gurus give your competitors a run for their money.