Restaurant owners, learn how you can use videos to wow your customers, recruit new talent and generate interest in your eatery.
Video is a powerful, creative marketing tool that restaurant owners have at their disposal, yet many do not take advantage of this powerful marketing resource. Every day, YouTube videos generate billions of views. YouTube reaches more 18-49-year-olds than any United States-based cable network. More often than not, when we hear that something has went “viral” online, people are referring to a video that has likely gotten millions of views.
According to OpenTable, 86 percent of diners research restaurants online before they visit. Google, the most frequently search engine in the world, owns YouTube. Google is responsible for indexing video. Consequently, if you post videos, especially to YouTube, your restaurant is more likely to show up at the top of search engine results. So, what can you use videos for? Here are some of the best ideas for using videos for marketing for restaurants.
Use Videos to Recruit Employees
Videos are a great way to attract potential employees. You can use videos to demonstrate your workplace culture, talk about benefits or provide testimonials from other employees. This can help attract new talent, thus reducing the amount of time that you have to spend recruiting new workers. It can also reduce your restaurant’s turnover rate by drawing in candidates that are a good fit for your restaurant.
Take Customers on a Tour of Your Kitchen
A kitchen tour is a great way to generate interest in your restaurant. Introduce customers to your talented chefs, give them insights on cooking ideas and methods. Provide a behind-the-scenes look at what it takes to produce a fabulous meal, from start to finish.
Provide Recipe and Cooking Tutorials
People love viewing cooking shows and enjoy learning how to make recipes. They also love to share their favorite recipes on Facebook and Twitter. The owner of Sons of Essex, a New York eatery, discovered this when he started posting videos demonstrating to customers how to make the Sons of Essex signature dishes. Levine said that posting videos has helped his restaurant flourish. Sharing some of your restaurant’s recipes can be a great way to bring attention to your establishment. Provide some of your restaurant’s more interesting or best recipes and encourage readers to share your videos with their friends.
Show How You Give Back to Community
Does your restaurant donate unused food to charities or support local farmers by buying fresh ingredients from local farms? If so, then highlight your restaurant’s involvement in these activities. Produce a video showing how your restaurant gives back. Make sure that the video is authentic and demonstrates what you truly do for the community
Videos are great marketing for restaurants. Use any of the video marketing strategies above to help your eatery flourish.